What are the key trends for Spring 2019?
What will we see in retail overseas this Summer?
Which of those trends will work for the Australian market?
Which trends will work for your brand and your customers?
I have highlighted the key commercial trends that I believe will very likely trickle down to our Insta shop windows come September. ENJOY!
PRINT & PATTERN
BATIK FLORALS AND PATTERNS - If you’re concerned about it looking too traditional reinvent the design. Be inspired by Prabal Gurung’s take on upscaling the print and changing fine detail to a be a solid silhouette.
LEOPARD - Always in vogue however this season it is appearing across all categories in all formats; jacquards, micro scale, sequins shimmer and hazy digitals. Carrying over form AW we’ll be seeing it in lighter weight fabrics and Summery silhouettes.
DUST TO DUST - Dusty pinks, orange and peach with earthy undertones are a great way to update the staples of your collection.
BRIGHTS - Highly saturated bright tones are key. Mix with tonal prints or use in solid top to toe blocking.
BE INSPIRED BY…
WESTERN STYLE - There are subtle ways to adopt this look if you’re not sure it’s the right fit for your customer. Be clever with how to place it and consider statement looks to boost your Spring campaign. Suitable for the seasonal change over however great for festival season too!
BEACH LIFE - Bring this retro tropical theme to life with shells, palm trees and raffia. Classic Hawaiian style prints with palm tree landscapes and tropical motifs make this super easy for the warmer weather and very adaptable for the commercial market.
GARDEN TREATS - Crochet, broderei anglaise and micro floral prints help to create this commercially casual look. Brought to life by a soft colour palette made up of garden greens, greyed off blues and plenty of white.
APPAREL CHECK LIST
- Sequin slip top and dress - Short tea dresses - Bike shorts, updated now with print -
-Wide leg cropped chino or jeans - Full length shirt dress - Jumpsuit, update with yarn dyed stripes -