Laura’s love for fashion developed at an early age and she started designing ranges as soon as she realised she could draw. She followed her dream into fashion and has been working in the industry for over twenty years, acquiring her skills and experience with a range of labels, including boutique designers and major Australian retailers.
Laura has combined her intrinsic understanding of fashion and natural sense of style, with a comprehensive knowledge of the inner workings of the industry, from design to production, in a wide range of consumer markets. This unique skill-set gives Laura an intimate understanding of fashion pressures and planning cycles, and enables her to offer highly-personalised services that suit the unique needs of Australian brands and their target markets.
10 years of Laura Lana Creative and 2024 is inviting change. Laura is focussing on sustainable solutions and education. She will continue to offer design services with a focus on cicularity.
